Choosing a good call tracking platform depends on several crucial factors that can be easy to miss. There is a lot more going on behind slick interfaces or attractive prices.
Once you start looking around, you will find that there are many products and vendors available. Here are the most important considerations you should make before making a choice.
The idea behind call tracking is publishing unique phone numbers on all of your campaigns. If your campaign is intended for a worldwide market, be sure that your provider offers phone numbers, both local and toll-free, in the country or countries you’re targeting.
Automatic Number Generation
With a good call tracking software, numbers will be generated automatically, instead of you having to assign numbers manually to pages. The manual process will not scale beyond a few campaigns and can lead to errors in analytics.
Compatibility with Existing Systems
You can maximize your benefits from call tracking software when you are able to integrate it with other tools. Make sure you don’t run into compatibility issues, or the platform can easily turn into a liability instead of an asset.
Different businesses have different uses of call tracking software, and obviously, you’ll want to pick a platform that can be fully customized to your specific needs and requirements. This can lead to a waste of resources otherwise.
When you use a call tracking solution, all calls to your numbers will pass that infrastructure, so go with one that is known for reliability. Else, you won’t only lose valuable leads but your credibility too.
Call recordings and transcriptions offer a wealth of information about your target customers. On top of that, call tracking software gives you an opportunity to assess and improve the performance of your sales representatives in terms of call handling.
Concrete and Detailed Analytics
When choosing a call tracking platform, make sure it offers such features as caller ID, caller location, call time and date, and all the basic analytics presented in real time. Aside from that, you should be able to glean insights from historical data – for example, repeat callers and call volume patterns – and use them to boost your marketing strategy.
Finally, though you should never choose a call tracking platform mainly on cost, it is nevertheless a very important consideration. After all, you should only get one that you can afford to pay. Since all your incoming sales calls will be coming in through the call tracking system, make sure you get the best prices not just for calling minutes but for phone numbers as well. Yes, phone number costs count because as you start scaling your campaigns, you will be purchasing many phone numbers.